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Academy · Pricing playbook

Be the Lowest Price in Town. And Still Make Money.

AI does the routine bookkeeping, so your cost per client stays small. Charge less than everyone around you, win the client, and set your prices once.

Bookkeeper Pricing: The 3 Packages Every Bookkeeper Can OfferChristopher G. Ragain, CPA/PFS

What the client compares

Your Full Service Costs Less Than Their Software.

QuickBooks Online Plus$140/mo

Software only. The owner still does the books.

Doing it themselvesHours a month

Their evenings, and books that are usually behind.

Your Essentials package$99/mo

Books done, reconciled, and delivered within 10 days of month-end.

QuickBooks standard U.S. list price, checked September 8, 2026. Different products and scope.

Real example · Our firm’s packages

Three Packages. Set Them Once.

These are the packages our own CPA firm sells today at swfltaxpro.com. Each one includes everything in the package below it.

Essentials

$99 /month

We open at $49/mo for the first 12 months

  • Up to 2 bank & card accounts
  • Up to 100 transactions / month
  • Bookkeeping & reconciliation
  • Monthly P&L and balance sheet

The volume engine: the price that wins the client away from doing it themselves.

Plus

$149 /month

Most clients land here

  • Up to 4 accounts, 250 transactions
  • Payroll entries from provider
  • Loan reconciliation & interest
  • Quarterly written summary

The natural step up: payroll and loans are the first things a growing client needs.

Complete

$199 /month

Adds business-owner tax planning

  • 4+ accounts, 1,000 transactions
  • Quarterly tax projections
  • Year-end tax action plan
  • Estimated payment guidance

The keeper: tax planning is the value clients feel, built on books you already keep.

Add-ons we sell: one-on-one meetings at $99 and S-Corp or partnership returns from $299. Delivered online through email and portal messaging.

Low price, real volume

The Math Only Works With AI.

At $99 a month, doing the books by hand leaves nothing. With Tally doing the routine work, your job is review and delivery, and volume becomes possible.

Essentials at $9925 clients50 clients100 clients
Clients pay each month$2,475$4,950$9,900
LedgerHQ with Tally−$500−$1,000−$2,000
Left each month$1,975$3,950$7,900
Your time each week, at 10 min per client250 min · 4.2 hrs500 min · 8.3 hrs1,000 min · 16.7 hrs

Illustration using our list price, LedgerHQ at $20 per client (six bank accounts included, $1 for each additional), and about 10 minutes of review per client each week, which is our experience with Tally on Essentials-size clients. Onboarding, cleanup, and larger clients take longer. Not a promise of earnings. Results depend on your work.

Free course · 9 video lessons

Pricing, Packaging, and Offer Design

The full pricing course, from the offer ladder to proposals, engagement letters, and answering the skeptic.

  1. 1Why Old Pricing Breaks in an AI-First Market
  2. 2The Core Offer Ladder
  3. 3Bookkeeping Packages
  4. 4Tax Preparation and Tax Planning Packages
  5. 5Advisory, Financial Planning, and the Full-Service Package
  6. 6Implementation Fees, Retainers, and Scope Control
  7. 7Price Sheets, Proposal Scripts, and Renewal Rhythm
  8. 8Engagement Letters and Client Agreements
  9. 9Answering the Skeptic

The deal

These Prices Work If You Work the System.

Our part

We show you everything.

  • Free training videosWebsite, pricing, onboarding, delivery, and growth.
  • Our real price sheetThe packages, prices, and website structure our own firm uses.
  • A 1:1 strategy session with ChrisThirty minutes on your firm, your market, and your questions.
  • Software that does the routine workLedgerHQ and Tally, $20 per client.

Your part

You follow it and keep going.

  • Follow the steps in orderThe system works because the pieces fit together.
  • Show up every weekMarketing is a habit, not a launch day.
  • Let AI do the workThese prices are impossible by hand. With AI, they work.
  • Bring your driveNo client list or marketing experience required.